As more companies recognize localization as a fundamental ingredient to reaching customers around the globe, the need for translation has risen dramatically.
Sixty percent of the world is fluent in at least two languages. But in the US, it’s less than 20%. Why is that the case?
When you optimize your website for search, you maximize the likelihood of the right people finding the right stuff (your stuff) at the right time—no matter where they are in the world.
Interpreters and translators are both vital to the provision of language services to the global community. While it’s true that interpretation and translation both involve processing one language into another, in many respects that is where the similarity ends. The skill-sets are almost completely different for each profession, and preparation and[…]
When you’re in a high-growth business that operates globally—or one that’s getting ready to go global—sometimes you have to act before you’ve had time to put together a foolproof localization strategy. Localization happens when the need arises: when a new market or product launch demands it, for example. You have to move fast. Refinement and[…]
If you’re procuring localization services on behalf of a large company, chances are you’re looking for a language service provider (LSP) capable of the volumes, languages and timescales that inevitably come with the territory.
You are a world-class marketing organization and you need to create a lot of new product-related content to very tight deadlines. You know you’ll need a small army of freelance writers who can take on the work and deliver great quality at a quick speed. How do you go about finding this team, and what should you look for as you source the[…]
Imagine translating a story about a dog. You’re working in a translation management system on a source sentence: "The black dog was almost hit while running across the street." Now suppose your translation memory (TM) has a stored translation for: "The brown dog was hit while running across the street." Which is what is called a fuzzy match. Close[…]
If you’re a global enterprise, it’s likely that you invest thousands or even millions in creating content to promote your brand and products. Choosing the right words is an important part of communicating your message and values, as well as letting your customers know about your latest products and services. If you engage a team of writers to[…]
145 million people. Thirty percent of the world’s natural resources. Eleven time zones!