Recent history has seen the consumer market change. As consumers become more diverse, there is greater demand for individualization. This means companies must tailor their marketing content to different cultures, ethnicities, lifestyles and preferences. When taking content global, this need has paved the way for modern localization.
Thursday, July 20th, concluded the first ever fully online LocWorld experience. LocWorld is the leading conference for international business, translation, localization and global website management.
Many businesses are speculating about how their day-to-day operations will look when we eventually return to a sense of post-pandemic normalcy. While there are countless different visions of this “new normal,” most agree that there will be some big changes to the ways in which businesses market, sell and support their products. So how can we[…]
Whether operating on a local or global scale, a personal touch is vital for brand success. Tailoring the various aspects of your brand to the local user is invaluable, and the employment of ‘culturalization’ could mean the difference between success and failure.
China represents a massive market, and its importance to businesses looking to extend their global reach is equally large. Indeed, China represents the world’s second-largest economy overall (behind only the US) and the fastest-growing economy by GDP. It is also the world’s most populous country: there are approximately 1.2 billion Chinese[…]
More and more organizations are conducting Quarterly Business Reviews (QBRs) remotely. The unexpected and unprecedented spread of COVID-19 has mandated that many business meetings happen remotely. But more than that, online QBRs are more efficient, less costly and can be conducted from the comfort of your own home.
Amidst the global COVID-19 crisis, an information pandemic (shortened to infodemic) has also made itself known. It first gained notoriety during the SARS outbreak in 2003 and has returned once again during the current international chaos.
A picture is worth a thousand words, but a video is worth a million. With online video consumption climbing—45% of users watch over an hour of video content per week on Facebook and YouTube, with over 500 million hours of video watched per day on YouTube alone—it is crucial to ensure your videos are accessible to all target markets, language[…]
TikTok has been in the news this week, after the Indian government banned the Chinese app, along with many others, over data security concerns. While it is a setback for the company, it shows their global ambitions and the reach they have built by now—a reach that marketers may still want to pay attention to.
We are pleased to announce the return of the Globally Speaking podcast. Globally Speaking is an industry-leading podcast for localization professionals hosted by localization professionals. We have made some exciting changes to our format and have booked some of the localization industry’s most innovative and exciting hosts and guests for upcoming[…]