Subtitling used to be an after-thought, something you did to create a foreign language version of your video content or to make it accessible to the hearing-impaired community. It was an add-on, an addition to the project workflow, not as important as the content itself. Well, things have changed.
As you take your brand global, you want it to be as impactful as it is in the existing regions. To facilitate this impact, you need to build a strong relationship with customers through communication. Since content drives communication and growth, creating a successful content strategy becomes critical for engaging your audiences and establishing[…]
Planet Word, the world’s first museum dedicated to words and language, opened in Washington, D.C., in October 2020. At its helm is Ann Friedman, a former educator and believer in the power of language. Her vision for this high-tech museum is to highlight the pivotal role that literacy and multilingualism play in the world.
What is a voice app, and why does your business need one? The simple answer is that with the digital world rapidly moving towards voice (or arguably already there), your users demand it. 41% of adults use voice search at least once per day. If you don’t prepare for voice, you’ll fall miles behind your competitors. Personal assistants, phones,[…]
In this fast-evolving world, modern customers expect a frictionless software experience on their terms and in their preferred channels. To meet these increasing demands, enterprises are under immense pressure to continuously adapt, improve, and deliver competitive customer-centric solutions.
In any industry, conferences are educational and inspirational events to attend—not to mention lively and fun. They make it possible for practitioners and industry leaders from around the world to gather and help steer the industry for the coming year. It is particularly important that conferences in the translation and localization industry[…]
Ponder this assertion: language is a foundational building block of cities. Language plays a large role in the evolution of cities and has done throughout history. While it may not seem as overt as architecture, immigration or cuisine in shaping a city’s specific characteristics, all of a city’s inhabitants use language, more than they[…]
Few things are more important when expanding into new territories than consistency and accuracy in your localized content. But how do you drive this? The key to consistent content is defining and managing your terminology before you start translating anything.
No individual or organization can refute the importance of social media when it comes to increasing your brand awareness and conversions.
It’s simple: if a term has any level of ambiguity, it should be included in your corporate glossary or termbase. There, blog post done. Or not, since that very statement is itself shrouded in ambiguity. Terminology management is an important element of any content creation and localization workflow, so establishing a solid glossary of your[…]