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Four Questions to Guide Your Localization Technology Strategy

“What technologies do I need to power my localization program?”


Five Things to Consider When Your Event Requires Interpretation

If you’re serious about your international event going well, booking and planning interpretation services should not just be a matter of hiring the first online search result you get. To start, using people who lack the right experience or skills could risk ruining your attendees’ experience, undermining the event’s objectives or damaging your[…]


Building Your Localization Dream Team

You’ve come a long way in making localization a strategic function of your global business. You have the essential localization processes set up with some metrics and KPIs in place. Solid results have awarded you internal buy-in, dedicated budget, increased sales and customer satisfaction. Everything is going great, until…the growing pains begin.


Here Are Our Favorite Holidays Celebrating Languages

Language should be celebrated. We’re not just saying that because it’s our job, but because what we say and write is the glue that holds the world together. Because they are so critical to culture and to the condition of being human, languages are recognized at national and international levels through various days of celebration around the world.[…]


Crowd Translation: A Beginner's Guide

As more companies recognize localization as a fundamental ingredient to reaching customers around the globe, the need for translation has risen dramatically.


Seven Myths About Language Learning

Sixty percent of the world is fluent in at least two languages. But in the US, it’s less than 20%. Why is that the case?


Six Tips for Getting Started with International SEO

When you optimize your website for search, you maximize the likelihood of the right people finding the right stuff (your stuff) at the right time—no matter where they are in the world.


Translators Versus Interpreters, Explained

Interpreters and translators are both vital to the provision of language services to the global community. While it’s true that interpretation and translation both involve processing one language into another, in many respects that is where the similarity ends. The skill-sets are almost completely different for each profession, and preparation and[…]


Five Localization Pitfalls and How to Avoid Them

When you’re in a high-growth business that operates globally—or one that’s getting ready to go global—sometimes you have to act before you’ve had time to put together a foolproof localization strategy. Localization happens when the need arises: when a new market or product launch demands it, for example. You have to move fast. Refinement and[…]


Six Tips to Make Sure You Get the Right Localization Provider

If you’re procuring localization services on behalf of a large company, chances are you’re looking for a language service provider (LSP) capable of the volumes, languages and timescales that inevitably come with the territory.

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