RWS Moravia Insights Blog

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The State of Natural Language Generation in Content Creation

Using Natural Language Generation (NLG) tools to create content has been getting quite a bit of buzz in the past few years. (NLG is a subset of the general discipline of artificial intelligence.) The first content creation engines struggled with relatively basic writing tasks, producing content that was robotic in every sense. Many of these[…]

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Beyond Translation: How to Conquer the Global Marketing Multiverse

Most of us would say we exist in a single dimension known as the universe. But what about the idea of a multiverse? Do you believe in the existence of infinite parallel universes, each governed by their own laws of nature?

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Revving up the Right MT Engine for Your Program

In a recent blog post, we ran through what it takes to execute a machine translation program, from assessing what content works best for MT to deploying an MT engine. But choosing the right engine for your projects is a part of the process that merits more detailed discussions. Considering the many choices available on the market—dozens at last[…]

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Interview with a Polyglot

Localization professionals tend to be the sort of people you’d call ‘globally minded’: we’re a multicultural melting pot; many of us love travel; a lot of us study languages. We are proud to be citizens of the world.

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How to Market to Generation Z Across Cultures

Let’s talk about Generation Z, also known as Post-Millennials, the iGeneration or the more homogeneous “world’s first global generation.”

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Fun Facts About St. Patrick’s Day

As the holiday’s name implies, St. Patrick’s Day celebrates Saint Patrick, one of the patron saints of Ireland (there are actually three) and the missionary attributed with bringing Christianity to the Emerald Isle. The date, March 17th, is supposedly when Saint Patrick died (though since it happened way back in 461 AD, no one’s really sure).

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Five Great Ways to Celebrate International Women's Day

Mark your calendars! International Women’s Day 2019 is coming up on March 8, which means it’s time to reflect on how we’ve been impacted by the women in our lives, for women to unapologetically celebrate themselves, to learn how to empower women to move forward and to recognize there’s still work to be done in the pursuit of gender parity—a[…]

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How AI and Sentiment Analysis Can Protect Your Brand

Do you know what your customers are saying about you? Don’t turn a blind eye—monitoring social media needs to be an essential part of your online strategy. Not only is it important to know the good and not-so-good things people might be saying about your brand, but by listening to these conversations, you also have a great opportunity to[…]

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The “Provenance” of Global Content: an Interview with Professor Dave Lewis

Today’s localized content is often the result of deep and complex supply chains, representing a challenge not just for workflow and quality management, but also in the context of growing social demand for transparency, accountability and governance. How can the localization industry optimize its use of supply chains and minimize risk when there[…]

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Designing a Website with Global SEO in Mind

Your website needs a major overhaul to support the international growth of your business. The original site was created several years ago, and since then your product sales have expanded globally. Analytics show that visitors come to your website from around the world. You recognize that you need to expand your online presence beyond[…]

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