Japanese websites can look terrible to western eyes: loud, dense, busy and cluttered. However, the design of Japanese websites is not haphazard. Cultural and practical reasons are at play.
Douglass McGowan, an expert in the Japanese market with over 20 years’ experience connecting Japan to the rest of the world, offers his wisdom on the Japanese web experience in his MultiLingual article, The Truth About Japanese Web Design.
In his article, Douglass discusses:
- How the Japanese prefer to access information online
- How they make purchasing decisions
- The complications that arise with Japanese scripts
- Why senior citizens are the best target market in Japan...
Download his article and start thinking about Japanese web localization in an all new way.