A/V localization is a complex challenge. It’s hard to keep up with real-time changes in distribution channels and market preferences. It’s tough to get it to market quickly. And costs can quickly add up.
What’s worse, when it comes to A/V localization, the industry is suffering from old-school thinking and outdated localization processes.
Your content deserves better.
Jim Compton, a technologist at RWS Moravia, shakes things up by offering a new way to look at A/V globalization in his MultiLingual article, Taking Audiovisual Content from Globalization Liability to Globalization Asset. His theory? “Just as the rise of single-source publishing had a liberating effect on the globalization of text-based content, applying its core principle of decoupling content from form can provide the same benefits to A/V content too.”
Download our article and start thinking about your A/V content in an all new way.