Getting localization right for Germany is a complex challenge. What are the factors that can make or break your success? Luckily, we did the research for you.
Check out the tips in our article Privacy and Language in German Localization. Here are some of the insights we’ll share with you (but you’ll have to read the article to learn how to apply them):
- Germans want to make sure their personal information is collected, managed, and shared under strong controls
- 75% of Germans prefer to use credit cards when shopping online, but there are other ways they pay too
- There is a general trend towards a more friendly, conversational, casual language style
- Some Germans are offended or perplexed by the extensive use of English words in German translations