Entering new markets has never been easier. When your business is online, you don’t need to worry about the cost and hassle of being in the country—you can just start selling anywhere.
Except it’s not as simple as that. Because if your potential customers aren’t finding you, your international efforts are never going to succeed.
That means your international SEO can’t just be based on the way you do SEO in your home market. Every single territory has its own nuances.
For marketers dealing with multiple territories, SEO is an issue of compound complexity where each new market adds more intricacies.
This mini-guide is your starting point for dealing with the complexities of international SEO.