Many translation and localization managers may still struggle in supporting their case with concrete numbers and metrics that would stand as solid proof as they present their plans and budgets internally.
Measuring the return on investment (ROI) of globalization efforts is notoriously difficult, especially the return part of the equation. But it is not impossible, so having a good set of practical business metrics that can serve as key performance indicators (KPIs) is useful.
Sound business metrics can also go a long way toward changing the perception of localization from cost center to revenue enabler.
Read this article to understand the key metrics you can use for:
- Presales content localization (marketing, websites, social media or advertising)
- Actual product or service globalization
- After-sales content localization (such as customer support or knowledge bases)
To download the article, please complete this form.