You can’t grow your business without increasing traffic to your web content. Your on-page SEO and content optimization efforts go a long way in helping bring potential international customers to your site.
Voice search is coming in fast and furious. Voice queries (both on websites and through virtual assistants) will soon dominate search behavior—globally. They're incredibly convenient. They're faster. They may even be safer—it beats typing as you drive.
We don’t think it’s radical to say that content is unstoppable in its move towards digital, and it’s getting more and more complex every day: there’s an explosion in the amount of online content, it’s being delivered in a huge array of formats and channels, and print is being left far behind. And if that online digital content doesn’t perform in[…]
If your job involves SEO, chances are you already know a lot about how Google ranks websites, and how to optimize your site accordingly. But in China, where Google exited in 2010, the search engine you need to optimize for is Baidu. So do you need to learn a whole new set of rules?
SEO is SEO, right? When Google indexes your site or your blog, it’s basically the same process whether it’s in Japan or elsewhere. Your quest for the most effective long-tail keywords is also the same whether your language is English or Japanese. Google Keyword Planner, Google Trends, and Google Analytics are valuable tools for you in Japan as[…]