RWS Moravia Insights Blog

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Five Tips to Manage Your Social Media Across Cultures

Social media communication is an essential part of global business. Companies operating on multiple continents will often have local social media accounts too, ensuring that relevant content is delivered to each market. Managing so many accounts across countries, languages and cultures presents significant challenges to any business, and in the[…]

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Managing a PR Crisis in a Global World

  Almost every company will suffer a PR crisis at some point, whether it’s a major data security breach, a product recall, or negative media coverage as a result of an employee’s ill-judged tweets. These crises are often shared globally across social media, and quickly.

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How to Get Started in B2B Marketing [Podcast]

Most B2B marketers starting their outreach would quickly admit they could use some advice. You don’t know what you don’t know, right? With so many theories and strategies out there, it can be hard to pick an approach and gain momentum.

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Five Ways to Use Facebook Messenger for Global Marketing

Online chat is exploding in popularity. But it’s not just people talking to each other. It’s people talking to brands, too.

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How to Go Global with High Content Volumes

As your brand grows in this digital-only world, the content you have online explodes as well. It’s your FAQs, product descriptions, customer service content, and user-generated content (UGC) such as product reviews. And since being online means you are inherently doing business globally, the amount of translated content is increasing as well.

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What Facebook Messenger Chat Translation Means for Global Brands

In May, Facebook announced plans to roll out chat translation in Messenger.

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Don't Overlook the Power of User Generated Content

Around ten years ago, I met the owners of a small chain of hotels, and they expressed both anger and horror at the growing phenomenon that was TripAdvisor—a site that publishes loads of customer reviews. “This is going to destroy our business,” they complained. “We’ve spent years letting people know what we’re good at, and now a few unhappy guests[…]

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Why Old-School Loc Metrics Do You No Favors [eBook]

It’s a hard truth that the KPIs marketers often use to assess localization performance aren’t always relevant or useful. Yeah, it’s nice to know your price per word is going down, or that your deliveries are on schedule 95% of the time, but that data isn’t really showing you how your content performs.

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The Customer Experience Revolution: What Does It Mean for Globalization Practices?

A significant focus of my career has been studying language industry practices in the context of broader world trends.

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Interview with an Expert Global Digital Marketer: Pam Didner

If you’re online, then you’re already global. But you can’t rely on your home market content to grow your brand. Strategic global digital marketing, then, is your power play.

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