RWS Moravia Insights Blog

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Four Strategic Considerations for Game Localization

We all know that video games have universal appeal—and that games must be customized per market if the game developer wants to experience high-volume global growth and outstanding customer experience. Yet the process of localizing games is complex: extract the text from the code, translate the often casual, slang, or humorous language, build the[…]

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Using Data to Make Localization Decisions

How much should you translate? For which locales should you adapt your content? Which languages should you prioritize? These localization decisions appear with increasing frequency on a marketing manager’s radar as a company goes global.

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Sul Sul (Hello): The Impact and Genius of Simlish

Bloo bagoo? (What’s up?)

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