Emerging markets give companies of all sizes unmatched opportunities to grow their revenue. These markets account for well over half of the world’s population and, by 2025, consumption of $30 trillion annually. What’s really exciting are the opportunities for companies to grow and serve new markets.
‘Going global’ used to mean setting your sights on major world markets. But now that mindset limits your potential growth significantly. Today’s ambitious brands are going a step further by focusing their energy on breaking into the next big revenue drivers: emerging markets. And Africa has several that have a lot of promise.
You’re a localization manager who needs to start translating into African languages, and are unsure where to start. You’ve heard it’s challenging—and it is. Where do you find translators? What training and tools will they have? How do you scale when linguists in long-tail languages are relatively rare?
Global enterprises have their sights set on Africa. The facts are clear: Africa is the next frontier for worldwide commercial growth. It’s a trillion-dollar market. Ten of the world’s 15 fastest-growing economies are in Africa. And that growth will happen online: 350 million people are active online today—a figure that is growing daily as more and[…]
The other day, when I installed a Kannada keyboard on my mother’s smartphone, it took her about two minutes to get annoyed with it. A native Kannada speaker, she asked me to switch the keyboard back to English.
Since early last year, when partial international sanctions on Iran were lifted, the country has figured prominently among the new markets global companies plan to enter. After all, it’s one of the biggest economies in the Middle East, yet no one had much access to it for several years. What does it take to do business in Iran? What should you be[…]