RWS Moravia Insights Blog

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Iran: A Market You Can’t Do Without

Since early last year, when partial international sanctions on Iran were lifted, the country has figured prominently among the new markets global companies plan to enter. After all, it’s one of the biggest economies in the Middle East, yet no one had much access to it for several years. What does it take to do business in Iran? What should you be[…]

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East-West Rivalry: A Key to Understanding Japan

  Japan Inc. A monolithic society with people of the same ethnicity, sharing the same language, the same values, and wearing the same business suits. That might be your image of Japan, but take a closer look and you’ll see a gaping crack right down the middle.

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Few people who’ve ever dealt with language have been spared from hearing the linguistic myth about the Eskimo language having a few dozen (or, according to some bold sources, up to a hundred) words for snow. Upon hearing this mindboggling and deeply wrong linguistic claim, non-Eskimo speakers, struck with awe at the number of conceptual[…]

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A couple of months ago, I wrote about how companies are ignoring translation in India and thereby not tapping a substantial potential of the market — a market that continues to be wooed by international market leaders as well as one in which domestic startups regularly attract investment from Silicon Valley. A reader then remarked that the[…]

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Long-tail Localization for Africa: Challenging but Worth It

Translating for the African market can be overwhelming, not least because of the sheer number of languages. Usually companies start the first round of localization for Africa with high-demand languages such as French, Spanish, Arabic, and Portuguese, along with English, of course. However, huge swathes of the African linguistic landscape are still[…]

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7 Questions to Assess a Localization Program Quote [Deep Dive]

Unlike buying, say, a toaster, sourcing a localization vendor boils down to buying a promise: a quote to deliver certain services over the course of time. If you choose a disappointing toaster, you can probably swap it out for a new one on the same day. But by the time you realize your localization vendor isn’t meeting your expectations, you’ve[…]

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Have you ever heard of Southern Saami? How about Mikasuki? Ainu, anyone? Dahalo? If you aren’t a linguist or anthropologist, you might be forgiven for being unfamiliar with these languages. Sadly, according to the Google-backed Endangered Languages Project, they are all spoken by less than 1,000 people in communities being subsumed by the dominant[…]

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7 Localization Lessons from Asia’s E-commerce Giants [Deep Dive]

Asia is home to some of the largest and emerging e-commerce markets on the planet. E-retailers from all over the world, including homegrown leaders, are racing to get a share of the pie or to increase their share. Interesting experiments are being tried out — some have worked while others haven’t. Some practices are related to localization and yet[…]

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