RWS Moravia Insights Blog

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On the Dangers of Maturity Models

Maturity models can be beneficial when used in the right context. But when taken too literally or driven further than they were designed to go, they can be downright dangerous.

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Five Tips to Manage Your Social Media Across Cultures

Social media communication is an essential part of global business. Companies operating on multiple continents will often have local social media accounts too, ensuring that relevant content is delivered to each market. Managing so many accounts across countries, languages and cultures presents significant challenges to any business, and in the[…]

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How Do Cultural Codes Affect Business? [Podcast]

You may think that the word “coffee” represents a well understood, universal concept. But you’d be wrong. And you may think that “seduction” is a term that has the same connotation in all cultures. Nope.

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The Four Pillars of a Truly Mature Loc Program

Your localization program is up and running and you’re already selling your products and services in a few worldwide markets. But as your company expands internationally, your content volumes, speed to market and format types are also increasing. You need to make sure your loc machine is fully optimized.

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Five Keys to Breaking Into African Markets

‘Going global’ used to mean setting your sights on major world markets. But now that mindset limits your potential growth significantly. Today’s ambitious brands are going a step further by focusing their energy on breaking into the next big revenue drivers: emerging markets. And Africa has several that have a lot of promise.

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A Peek Inside the Canadian Translation Bureau [Podcast]

You may know that much of Canada is bilingual: English and French are the official languages. But did you know that in Canada everyone has the right to have federal materials in both? The Canadian Translation Bureau was established in 1932 and is now one of the world’s leading translation organizations.

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Managing a PR Crisis in a Global World

Almost every company will suffer a PR crisis at some point, whether it’s a major data security breach, a product recall, or negative media coverage as a result of an employee’s ill-judged tweets. These crises are often shared globally across social media, and quickly.

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Introducing Little Loc Lessons [Video]

I’m pretty sure I don’t know all there is to know about loc, and I’ve been in the industry for over 15 years. There are endless facets to localization and going global; it’s hard to know it all, let alone stay on top of trends.

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Six Ways Bad Translations Can Hurt Your Brand

We know anecdotally that getting translation right is important, but it can be difficult to measure the direct effects of precision and accuracy. For example, it’s tough to tie profitability and growth directly to translation quality. After all, downturns or lack of growth could be due to a weaker economy, lower brand recognition or any of the[…]

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How Moravia Approaches Neural MT

Despite some early success and rapid advancements, Neural Machine Translation (NMT) is still in its early days when it comes to deployment in a localization program.

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