It’s a hard truth that the KPIs marketers often use to assess localization performance aren’t always relevant or useful. Yeah, it’s nice to know your price per word is going down, or that your deliveries are on schedule 95% of the time, but that data isn’t really showing you how your content performs.
A significant focus of my career has been studying language industry practices in the context of broader world trends.
If you’re online, then you’re already global. But you can’t rely on your home market content to grow your brand. Strategic global digital marketing, then, is your power play.
Language is a fascinating, deeply complex topic being researched in a variety of ways. Professors of linguistics, lexicographers, anthropologists, and cognitive scientists are just a few groups studying language in attempts to understand where it came from, how it’s evolving, and how mankind interacts with it.
In the language industry, quality is almost an impossible term to define. What exactly do we mean by quality? Accurate translations? Fluency? Adherence to international standards?
You’re a localization manager who needs to start translating into African languages, and are unsure where to start. You’ve heard it’s challenging—and it is. Where do you find translators? What training and tools will they have? How do you scale when linguists in long-tail languages are relatively rare?
Like any digital, data-driven business process, localization has its fair share of jargon. We hear about ‘agile’ this and ‘hyper-localized’ that. But one of the most common examples you’ll hear in our industry is ‘real-time localization’ or ‘localization in real time’. You’ve probably used the phrase yourself, but would you be confident explaining[…]
How do you say “It’s time to revive Latin America’s endangered languages” in Qom? If you don’t know, just ask Cecilia Piaggio. Cecilia is the founder of Latin America Habla, a nonprofit organization dedicated to saving indigenous languages in Argentina and throughout Latin America—starting with Qom.
Top-read blog posts reveal the topics, trends, and tactics that you and your peers find the most interesting. We’ve gathered our most popular posts of the first half of 2018 into this list so you can check out what you might have missed.
China has an internet user population of over 771 million, with the average user spending 27 hours online per week. Considering China’s vast online presence, what sort of UX are today’s Chinese websites offering? Are users satisfied? And are there major differences from what we’re used to in the West besides the language?