It's no surprise that most localization outsourcers pursue economies of scale to drive cash savings. One way is to give vendors more work and look for discounts, but long term, this can backfire when it has a negative impact on the quality of service they get.
Maturity models can be beneficial when used in the right context. But when taken too literally or driven further than they were designed to go, they can be downright dangerous.
Social media communication is an essential part of global business. Companies operating on multiple continents will often have local social media accounts too, ensuring that relevant content is delivered to each market. Managing so many accounts across countries, languages and cultures presents significant challenges to any business, and in the[…]
You may think that the word “coffee” represents a well understood, universal concept. But you’d be wrong. And you may think that “seduction” is a term that has the same connotation in all cultures. Nope.
Your localization program is up and running and you’re already selling your products and services in a few worldwide markets. But as your company expands internationally, your content volumes, speed to market and format types are also increasing. You need to make sure your loc machine is fully optimized.
‘Going global’ used to mean setting your sights on major world markets. But now that mindset limits your potential growth significantly. Today’s ambitious brands are going a step further by focusing their energy on breaking into the next big revenue drivers: emerging markets. And Africa has several that have a lot of promise.
You may know that much of Canada is bilingual: English and French are the official languages. But did you know that in Canada everyone has the right to have federal materials in both? The Canadian Translation Bureau was established in 1932 and is now one of the world’s leading translation organizations.
Almost every company will suffer a PR crisis at some point, whether it’s a major data security breach, a product recall, or negative media coverage as a result of an employee’s ill-judged tweets. These crises are often shared globally across social media, and quickly.
I’m pretty sure I don’t know all there is to know about loc, and I’ve been in the industry for over 15 years. There are endless facets to localization and going global; it’s hard to know it all, let alone stay on top of trends.