The Internet was abuzz last week with news that Myspace (this time not MySpace and not My____) has again rebranded its site. Early reports from reviewers with GeekWire, The Daily Beast, and the Washington Post — who only looked at the video, by the way — call it "slick" with "an artistic vibe" that is "out to win the hearts and minds of tech-savvy hipsters."
You Moravia Blog readers, hipsters or not, can also enjoy Myspace's promo video below. (You're welcome.) Note at 0:04 the option to sign in with your Twitter and Facebook accounts. o_0
In 2005, Myspace founders and equity holders — including Chris DeWolfe, Tom Anderson, and Brad Greenspan — handed over the site and its parent company to Rupert Murdoch's News Corp for $580 million. At its peak in 2008, Myspace drew some 75.9 million visitors monthly in the U.S., according to BusinessWeek and Comscore. Now, Myspace is ranked #181 according to Alexa, the Internet analytics and web ranking site, with the greatest percentage of site traffic dropping precipitously from its U.S. base (34.1%), to India (12,3%), and Germany (5.5%). The reasons for the drop in site visitors over Myspace's history range from allegations of fiscal mismanagement and a strategically flawed response to Facebook's rise to more damning charges of harboring sex offenders, especially pedophiles — charges which Myspace aggressively fought and answered with purges of some 90,000 suspect profiles.
Despite heavy localization for international markets in Europe and Asia in 2006 and that fantastic 2008 peak, the seemingly sweet deal turned out to be nothing but a lemon for Murdoch, ending in Myspace's sale to Specific Media Group and pop star Justin Timberlake for $35 million in mostly stock options. Oof.
CIO Today says that the Twitter and Facebook signins signal that the site has decided to give up the fight for the social media space to be a "social entertainment website", focused on a global user base that's heavy into music, art, and culture.
Well alrighty then!
The new Myspace is currently accepting email addresses for an invitation to the relaunched site. (Justin, call me.)