RWS Moravia Insights Blog

Vijayalaxmi Hegde

Vijayalaxmi Hegde
My previous work in the language services industry was with a research firm, Common Sense Advisory, and a technology provider, Smartling. I now enjoy writing about various aspects of translation and how it aids and influences global marketing. My other interests are plain language, organic farming, and alternative education.
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Recent Posts

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As with most success stories in fashion retail, brand perception is central to the rise, fall, and resurgence of Uniqlo — Japan’s answer to the world’s leading casual brands like Gap, and H&M.

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#FAIL: How to Avoid Overbuying Localization Technology

Many well-funded companies succumb to the lure of soup-to-nuts localization technology solutions well before they have the market experience or personnel required to deploy the sophisticated features they’re buying. Localization technology is like any infrastructure investment: buying more than you need robs budget from the services required to[…]

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Content is at the heart of inbound marketing — an increasingly prevalent methodology that empowers buyers with useful information to support every step of their journey as a buyer — and translated content is at the heart of globalization.  Yet many companies that have mastered inbound marketing in their home markets ignore the crucial role of[…]

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Investing time, money, and energy in website translation isn’t enough to capture customers in new target markets, especially when you fail to give global visitors a clear path to the site in the languages they require.

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Companies embarking on their journey to global markets sometimes complain that their website translation has failed. But you’ll never hear global veterans griping about translation — they certainly have pains, but rarely those concerning the efficacy of translation. Why is that?

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