RWS Moravia Insights Blog

Vijayalaxmi Hegde

Vijayalaxmi Hegde
My previous work in the language services industry was with a research firm, Common Sense Advisory, and a technology provider, Smartling. I now enjoy writing about various aspects of translation and how it aids and influences global marketing. My other interests are plain language, organic farming, and alternative education.
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Recent Posts

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Businesses around the world need to sit up and take notice of the new wave of Chinese companies that have reinvented themselves for global markets. What makes these companies different from their older peers of even a decade ago? And what will it take for Chinese companies to flourish abroad?

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By and large, those of us in the localization industry are multi-cultural and multilingual, traveling the world, celebrating the diversity and power of language. We are interested in languages, culture, and language technology, and how they influence and shape our lives. Many of us also cross over from linguistics and language to the technical[…]

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If your company has been operating in Spain, you may be considering adding Catalan to your language repertoire based on the developments in the last couple of months. Whether or not you actually add the language will depend on the political developments and market requirements.

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App Usage and Indian Languages: A Report

Reverie Language Technologies from Bengaluru recently released a report on Indian-language app use by smartphone users in India. The report is based on usage data compiled from the Swalekh Flip app—an Indic keyboard provided by Reverie—between January and June 2017. Here, we share some key data points from the report. And we couldn’t help but[…]

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Does an Emoji Mean the Same Thing Around the World?

A picture may speak a thousand words, but are we really sure which thousand words those are?

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Moravians’ Favorite Books of 2017

What books do Moravians rank the best in 2017, and why did they choose them?

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What Global Businesses Can Learn from Their Asian Peers

India, China, and the 10 countries comprising Southeast Asia present the perfect market conditions for the ride-sharing business. The region is the world’s largest internet market and is growing rapidly, propelled by young, middle-class consumers eager to spend.  Predictably, the ride-sharing business is at its most competitive in this region,[…]

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How Mobile Phone Keyboards Affect User Experience

The other day, when I installed a Kannada keyboard on my mother’s smartphone, it took her about two minutes to get annoyed with it. A native Kannada speaker, she asked me to switch the keyboard back to English.

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Iran: A Market You Can’t Do Without

Since early last year, when partial international sanctions on Iran were lifted, the country has figured prominently among the new markets global companies plan to enter. After all, it’s one of the biggest economies in the Middle East, yet no one had much access to it for several years. What does it take to do business in Iran? What should you be[…]

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Nine Global Growth Hacks for Ecommerce Companies

In an ecommerce business, maximizing revenue is hard enough in your first market.

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