RWS Moravia Insights Blog

Tucker Johnson

Tucker Johnson
In the early days, no one chose a career in localization: it chose you. As one of those “chosen” ones, I’ve been privileged to watch the evolution of an industry that studies, attracts, and celebrates diversity of thought and culture from every corner of the globe. My focus as a blogger is to help clients get a more complete picture of localization operations to steer clear of common pitfalls on their global journeys.
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Recent Posts

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Stupid Question: Is Your Localization Program Growing?

One of the most useless questions I can ask a new client is, “Is your localization program growing?” Of course it’s growing! And if it isn’t, you certainly aren’t going to admit that to me (go ahead and let me know in the comments section, I dare you!). The more important questions are how you are growing, what is driving this growth, and what[…]

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This is the fifth in our blog series on clichéd terms and phrases often used by LSPs (language service providers). We hope that you, the buyer, will stop when you hear one of these, ponder what is actually meant, and ask the right questions that will help avoid painful misunderstandings.

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What LSPs Say vs. Mean: Dedicated Team

This is the fourth in our blog series on clichéd terms and phrases often used by LSPs (language service providers). We hope that you, the buyer, will stop when you hear one of these, ponder what is actually meant, and ask the right questions that will help avoid painful misunderstandings.

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What LSPs Say vs. Mean: Global Presence

In this blog series, we discuss terms and phrases often used by LSPs (language service providers) that form common industry parlance on both the buy and supply sides. Note that these are not specific to any LSP, nor is it our purpose to put down our peers and claim high ground (indeed, I am guilty of these myself more often than not).

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What LSPs Say vs. Mean: SEO Localization

In this blog series, we discuss terms and phrases often used by LSPs (language service providers) that form common industry parlance on both the buy and supply sides. Note that these are not specific to any LSP, nor is it our purpose to put down our peers and claim high ground (indeed, I am guilty of these myself more often than not).

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What LSPs Say vs. Mean: The Watering Down of “Localization”

I have the privilege of working with lots of new clients at Moravia. This means that I can find myself talking to people with decades more experience than myself one day, and the next day talking to a green marketing manager who is trying to get their head around this whole localization thing. In my experience engaging with clients large and[…]

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Tucker’s 4-Part Communication Model, As Applied to Localization

I attribute my storied career in localization operations to two basic truths: First, humans are social animals who communicate to survive and thrive. Second, there are a plethora of ways for communication to go sideways — especially when translation is involved. In other words, I stay busy troubleshooting all the ways communication gets skewed,[…]

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An Unsolicited Localization Proposal for Francis J. Underwood

This communication may contain proprietary information, some or all of which may be legally privileged. It is for the intended recipient only. If you are not the intended recipient who has not caught up on ALL episodes of Season 4, you must not use, disclose, distribute, copy, or print this communication.

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I Hate Charging Rush Fees, But Here’s Why I Have to

There is a lot that can go wrong in any project, but unexpected rush projects are especially dangerous because there is no margin for error. If anything goes wrong during a rush project, I am either losing money, damaging my reputation with my client, or both. I would like to take a moment to discuss more about why rush fees exist, which will lead[…]

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Why Moravia Organizes Linguistic Partner Summits

Managing global teams is hard. You are dealing with possibly hundreds or even thousands of team members located in dozens of countries across the globe, sitting in different time zones, speaking different languages, and coming from different cultures. How do you get such diverse groups of contributors to come together and form a truly cohesive[…]

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