RWS Moravia Insights Blog

Lee Densmer

Lee Densmer
Lee has been in the localization industry since 1999. The things she likes best about the industry include the international colleagues and the challenge of the constantly changing approach to localize with higher quality, shorter turnaround time (TAT), and lower cost. In her spare time she runs in the foothills of Idaho, travels, reads to learn about the world, and plays the piano.
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Recent Posts

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A Big Brand's Small Start to a Successful Localization Program [Podcast]

Building and running a localization program can be interesting, dynamic and rewarding—but it can be daunting, too. But it’s especially challenging when you are a team of one. In this episode of Globally Speaking, hosts Michael Stevens and Renato Beninatto invited Oleksandr Pysaryuk, the (only) Localization Manager at Achievers, to speak about his[…]

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Moravians have been active in Women in Localization for years now, benefiting in myriad ways: networking, mentorship, job opportunities and education. But why is Women in Localization—a growing organization dedicated to the advancement of women in the localization industry—important to Moravians? What drives our commitment to the organization?

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Making the Most of Localization Events and Conferences [Podcast]

It’s event season for localization professionals! LocWorld and TAUS conferences are coming up in October, and can you believe late October’s ATA conference will be their 59th?

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How Do Cultural Codes Affect Business? [Podcast]

You may think that the word “coffee” represents a well understood, universal concept. But you’d be wrong. And you may think that “seduction” is a term that has the same connotation in all cultures. Nope.

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Five Keys to Breaking Into African Markets

‘Going global’ used to mean setting your sights on major world markets. But now that mindset limits your potential growth significantly. Today’s ambitious brands are going a step further by focusing their energy on breaking into the next big revenue drivers: emerging markets. And Africa has several that have a lot of promise.

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A Peek Inside the Canadian Translation Bureau [Podcast]

You may know that much of Canada is bilingual: English and French are the official languages. But did you know that in Canada everyone has the right to have federal materials in both? The Canadian Translation Bureau was established in 1932 and is now one of the world’s leading translation organizations.

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Introducing Little Loc Lessons [Video]

I’m pretty sure I don’t know all there is to know about loc, and I’ve been in the industry for over 15 years. There are endless facets to localization and going global; it’s hard to know it all, let alone stay on top of trends.

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Six Ways Bad Translations Can Hurt Your Brand

 

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How to Get Started in B2B Marketing [Podcast]

Most B2B marketers starting their outreach would quickly admit they could use some advice. You don’t know what you don’t know, right? With so many theories and strategies out there, it can be hard to pick an approach and gain momentum.

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Five Ways to Use Facebook Messenger for Global Marketing

Online chat is exploding in popularity. But it’s not just people talking to each other. It’s people talking to brands, too.

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