Maturity models can be beneficial when used in the right context. But when taken too literally or driven further than they were designed to go, they can be downright dangerous.
On the surface, it may not be obvious how SC 42, the ISO/IEC JTC1 subcommittee focusing on artificial intelligence standards, would be relevant to globalization and localization, but make no mistake: it’s very relevant. As AI continues to mature both technologically and operationally, and as its applications become more commonplace, the standards[…]
A significant focus of my career has been studying language industry practices in the context of broader world trends.
If you’re online, then you’re already global. But you can’t rely on your home market content to grow your brand. Strategic global digital marketing, then, is your power play.
A fascinating thing about curated public events is that no two people experience the event in the same way. Conferences are particularly like this, especially if they involve multiple parallel tracks. Every attendee must choose their own adventure, and inevitably he/she leaves the event with different learnings and takeaways.
The concepts of user experience (UX) and customer experience (CX) are foundational to the way products and content are designed, created, and managed. And further, putting the customer and their experience at the center of the model is a paradigm shift that re-frames the globalization challenge. How can UX/CX designs be made to work across a[…]
The term “composability” has largely remained exclusive to the IT domain, but it’s a concept that has broad relevance, including to the GILT (globalization, internationalization, localization, and translation) industries. Case in point: Moravia has been undergoing our own composability remodel—a move designed to serve our customers in both subtle[…]
TAPICC is a pre-standard initiative—sponsored by the Globalization and Localization Association (GALA)—that seeks to tame the wild frontier of today’s CMS/TMS integration landscape. Moravia is “all in” with this initiative. Let me explain why.
In my blog post Is There Such a Thing as a Foreign Market? I elaborate on one of the key assertions made in the article “Sound and Vision,” published in the September issue of MultiLingual magazine. In both pieces, I suggest that the concept of the “foreign market” may be approaching the end of its useful life. In this post, I’d like to elaborate[…]
If you’re a reader of MultiLingual magazine, you may have caught the article I wrote for the September issue dedicated to the theme of audiovisual content. (If not, I’d encourage you to check it out!) In “Sound and vision,” I describe what I see as the collision of two trajectories that’s resulted in a crisis: the tradition of multimedia being[…]