RWS Moravia Insights Blog

Andy Jarosz

Recent Posts

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Five Tips to Manage Your Social Media Across Cultures

Social media communication is an essential part of global business. Companies operating on multiple continents will often have local social media accounts too, ensuring that relevant content is delivered to each market. Managing so many accounts across countries, languages and cultures presents significant challenges to any business, and in the[…]

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Managing a PR Crisis in a Global World

  Almost every company will suffer a PR crisis at some point, whether it’s a major data security breach, a product recall, or negative media coverage as a result of an employee’s ill-judged tweets. These crises are often shared globally across social media, and quickly.

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AI and Content Development: Is the Writing on the Wall for Human Writers?

Most of us are familiar with the concept of autonomous cars and how artificial intelligence (AI) technology is likely to make human driving, along with all its inherent dangers, a redundant task. What is less well known is how the capabilities of AI are also growing rapidly in shaping the creation of the written content we consume in our everyday[…]

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Don't Overlook the Power of User Generated Content

Around ten years ago, I met the owners of a small chain of hotels, and they expressed both anger and horror at the growing phenomenon that was TripAdvisor—a site that publishes loads of customer reviews. “This is going to destroy our business,” they complained. “We’ve spent years letting people know what we’re good at, and now a few unhappy guests[…]

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How to Overcome Resourcing Hurdles for Africa: Chat with an Expert

You’re a localization manager who needs to start translating into African languages, and are unsure where to start. You’ve heard it’s challenging—and it is. Where do you find translators? What training and tools will they have? How do you scale when linguists in long-tail languages are relatively rare?

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