The RWS Moravia Go Global Model
How the biggest brands conquer international markets
Localization used to look like this...
- Slow
- Predictable
- Analog
- Linear
- Single-channel
Then brands got smart.
They modernized their processes and kept pace with our rapidly-evolving, always-on, digital world.
And Localization started to look like this...
- Omnichannel
- Agile
- Real-time
- Measurable
- Multimedia
- Digital
And that's great.
But here's the thing.
Modern localization processes aren’t necessarily strategic localization processes.
And it's the strategic ones that lead to outcomes like:
Access to millions of potential customers thanks to more targeted content
And it's the strategic, ones that lead to outcomes like:
Top-quality, lightning-fast, cost-effective market entry
And it's the strategic, ones that lead to outcomes like:
Content and products that fit all your markets perfectly
And it's the strategic, ones that lead to outcomes like:
Memorable, meaningful, rewarding, and profitable customer experiences
A powerful
global brand.
So how do you take a more strategic approach to localization?
You get holistic.
Enter the Go Global Model.
One that ensures you make a huge splash in all your markets, every time, without a hitch.
It works like this:
There are five phases.
You can focus on one, some, or all of them, in whichever order works best for your business.
The phases are...
Phase 1:
Plan
- Gather critical intelligence on your target geographies
- Choose the most promising markets and languages for your brand
- Select and deploy the best technologies
- Define what needs to be outsourced and what doesn’t
- Lay the foundation for a holistic localization strategy
Explore our services in the Plan solution brief:
Phase 2:
Create
- Define which content meets the needs of existing and potential customers
- Build dynamic content that performs at scale at all stages of the buyer journey
- Manage and maintain that content to keep pace with your audience
Explore our services in the Create solution brief:
Phase 3:
Localize
- Translate content into over 250 languages
- Globalize your website so it entices customers in all your target markets
- Transcreate your marketing material so it packs the same punch everywhere
- Set up a machine translation program to translate huge volumes quickly
- Build language quality processes so your content is as precise as it can be
Explore our services in the Localize solution brief:
Phase 4:
Engage
- Create immersive and meaningful experiences for all your customers
- Make your content easy to find
- Build a social media strategy and gain a global community of followers
- Get deeper insights into your customer base
- Scale your digital marketing strategy according to customer data
Explore our services in the Engage solution brief:
Phase 5:
Optimize
- Maximize your product and content performance in all your markets
- Find (and fix) the factors affecting your conversion rates on a global scale
- Listen to your followers to gauge how your product is perceived in the market
- Test, test and test again to make sure your product functions as it should
Explore our services in the Optimize solution brief:
And that's it.
Not sure which phases to start with?
This self assessment will help you work it out:
Let's see where you stand
Connect with one of our Global Solution Experts now and start seeing your brand break borders worldwide:
ConnectRWS Moravia Go Global Model:
the standard for global growth
