The RWS Moravia Go Global Model

How the biggest brands conquer international markets

stack of paper

Localization used to look like this...

  • Slow
  • Predictable
  • Analog
  • Linear
  • Single-channel

Then brands got smart.

They modernized their processes and kept pace with our rapidly-evolving, always-on, digital world.

a modern computer

And Localization started to look like this...

  • Omnichannel
  • Agile
  • Real-time
  • Measurable
  • Multimedia
  • Digital

And that's great.

But here's the thing.

Modern localization processes aren’t necessarily strategic localization processes.

modern architecture

And it's the strategic ones that lead to outcomes like:

Access to millions of potential customers thanks to more targeted content

an open doorway

And it's the strategic, ones that lead to outcomes like:

Top-quality, lightning-fast, cost-effective market entry

a bookcase

And it's the strategic, ones that lead to outcomes like:

Content and products that fit all your markets perfectly

a couple sitting down

And it's the strategic, ones that lead to outcomes like:

Memorable, meaningful, rewarding, and profitable customer experiences

a globe

A powerful
global brand.

puzzel piece

So how do you take a more strategic approach to localization?

You get holistic.

Enter the Go Global Model.

One that ensures you make a huge splash in all your markets, every time, without a hitch.

It works like this:

There are five phases.

You can focus on one, some, or all of them, in whichever order works best for your business.

The phases are...

Phase 1:
Plan

  • Gather critical intelligence on your target geographies
  • Choose the most promising markets and languages for your brand
  • Select and deploy the best technologies
  • Define what needs to be outsourced and what doesn’t
  • Lay the foundation for a holistic localization strategy
Explore our services in the Plan solution brief:

    Phase 2:
    Create

    • Define which content meets the needs of existing and potential customers
    • Build dynamic content that performs at scale at all stages of the buyer journey
    • Manage and maintain that content to keep pace with your audience
    Explore our services in the Create solution brief:

      Phase 3:
      Localize

      • Translate content into over 250 languages
      • Globalize your website so it entices customers in all your target markets
      • Transcreate your marketing material so it packs the same punch everywhere
      • Set up a machine translation program to translate huge volumes quickly
      • Build language quality processes so your content is as precise as it can be
      Explore our services in the Localize solution brief:

        Phase 4:
        Engage

        • Create immersive and meaningful experiences for all your customers
        • Make your content easy to find
        • Build a social media strategy and gain a global community of followers
        • Get deeper insights into your customer base
        • Scale your digital marketing strategy according to customer data
        Explore our services in the Engage solution brief:

          Phase 5:
          Optimize

          • Maximize your product and content performance in all your markets
          • Find (and fix) the factors affecting your conversion rates on a global scale
          • Listen to your followers to gauge how your product is perceived in the market
          • Test, test and test again to make sure your product functions as it should
          Explore our services in the Optimize solution brief:

            And that's it.

            Not sure which phases to start with?

            This self assessment will help you work it out:

            The go global quiz Let's see where you stand

            Already know which phases of the
            Go Global Model you need to engage in?

            Then let’s get started...

            Connect with one of our Global Solution Experts now and start seeing your brand break borders worldwide:

            Connect

            RWS Moravia Go Global Model:

            the standard for global growth

            01/25

            Go Global Model