Localization used to look like this...
Then brands got smart.
They modernized their processes and kept pace with our rapidly-evolving, always-on, digital world.
And Localization started to look like this...
And that's great.
But here's the thing.
Modern localization processes aren’t necessarily strategic localization processes.
And it's the strategic ones that lead to outcomes like:
Access to millions of potential customers thanks to more targeted content
And it's the strategic, ones that lead to outcomes like:
Top-quality, lightning-fast, cost-effective market entry
And it's the strategic, ones that lead to outcomes like:
Content and products that fit all your markets perfectly
And it's the strategic, ones that lead to outcomes like:
Memorable, meaningful, rewarding, and profitable customer experiences
A powerful
global brand.
So how do you take a more strategic approach to localization?
You get holistic.
Enter the Go Global Model.
One that ensures you make a huge splash in all your markets, every time, without a hitch.
There are five phases.
You can focus on one, some, or all of them, in whichever order works best for your business.
The phases are...
Phase 1:
Plan
Phase 2:
Create
Phase 3:
Localize
Phase 4:
Engage
Phase 5:
Optimize
And that's it.
Not sure which phases to start with?
This self assessment will help you work it out:
Connect with one of our Global Solution Experts now and start seeing your brand break borders worldwide:
ConnectRWS Moravia Go Global Model:
the standard for global growth
01/25
Go Global Model